Muller Van Severen designs two new carpets for Kvadrat
Launching during Salone del Mobile 2023
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At Salone del Mobile 2023, Muller Van Severen will present two new carpets in collaboration with Kvadrat: March and July. March and July are two rug designs whose surface structures are inspired by the natural fleece of a sheep at different times of the year. March resembles the long, curly and irregular fleece just before the shearing (clipping), while July is reminiscent of the short, neat fleece of high summer, after shearing has taken place.
Sharing the same concept and production method, March and July are each beautifully organic in their look and feel, thanks to the innovative patent-pending production process.
To further define the rugs, Belgian design duo Muller Van Severen has created a palette of nine colourways for each of the two products. Five neutral tones, including Wool White, Pebble, Stone, Almond and Mouse, are repeated across March and July. In March, the designers have added Butter, Peach, Forget-me-not and Dark Brown, while July comes in Brick, Indigo, Peacock and Charcoal.
For Muller Van Severen, colour helps determine the character of a product just as much as the materials and methods used to make it. For March and July, they explain, the process was like creating a painting. “We made a family of different colours, looking for balance, but also for imbalance.”
As a starting point the designers were inspired by the fact that colour, like taste or smell, can trigger powerful emotions and memories. For example, Peach, in the March palette. “When I see this colour, I think of summers spent in Tuscany as a child, the sun falling on the old walls, the evening light in Sienna... it instils a very hopeful, warm and positive emotion.”
The Indigo, in the July palette by contrast is the colour of a summer night: “A soft but also mysterious night, with clear sky and a very small moon. We find this colour classic yet characterful, it makes for an atmosphere of secrets and surprises.”
During Salone del Mobile (18 - 23 April 2023), Muller Van Severen's carpets will be on display in Kvadrat's showroom
Kvadrat Showroom
Corso Monforte, 15
20122 Milan
Tuesday - Wednesday, 10 a.m. - 8 p.m.
Thursday: 10 a.m. - 6 p.m.
Friday: 10 a.m. - 8 p.m.
Saturday - Sunday: 10 a.m. - 6 p.m.
More info hier.
About Muller Van Severen
Muller Van Severen was founded in the early Spring of 2011. With both Fien Muller and Hannes Van Severen being artists, it’s natural that the collection sits somewhere between design and art. The couple has been on an inspired quest for sculpturally interesting furniture objects, always including the space around it, and characterized by a careful research into their shared passion for art, architecture and materials. At the same time Muller Van Severen’s designs appear to be created almost intuitively and with total effortlessness. It looks as if the designers draw with crayons in space.
After winning countless awards and collaborating with prestigious museums (such as Vitra Museum, Centre Pompidou and Musée d'Art Decorative Paris) and galleries (Galerie Kreo, Andreas Murkudis, Tim Van Laere Gallery) worldwide, Muller Van Severen is considered to be one of the most image-defining European design teams of today. The duo has also gained notoriety in recent years by collaborating with names and brands such as Hermès, Hay, Reform Copenhagen, KASSL Editions and Kvadrat. All of Muller Van Severens own production pieces are handmade by small-scale fabricators and skilled artisans, with an honesty to the rawness and irregularity of the chosen material.
https://www.mullervanseveren.be
About Kvadrat
Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s world-famous design tradition. A leader in design innovation, Kvadrat produces quality contemporary textiles and textile related products for architects, designers and private consumers across the world.
https://www.kvadrat.dk/en
Press info and requests
Albane Paret
Club Paradis
32 (0)476 57 37 82
albane@clubparadis.be